Promotone started as a group of friends getting together during the early days of the COVID pandemic, looking for purpose and a way to chase our passion. In April 2020, Jad, Vanik, and Nathan began conversations about connecting artists with creators on emerging platforms.

What started as a single use case quickly revealed something bigger: the durable asset isn't a channel - it's the relationship. This realization would become the foundation of everything we built.

By July 9, 2020, we incorporated our LLC. We can still remember sitting in that Ypsilanti Bank of America office as late teens, answering questions about our business structure. That moment anchored our shared commitment - a commitment that has lasted nearly six years and brought us to where we are today.

Our business has changed hundreds of times over the years. We've pivoted, failed, learned, and kept building. The constant through it all? A simple truth we learned again and again: people act on messages delivered by people they know.

Through hundreds of pivots over six years, we discovered that this one core truth remained constant. We explored different channels, different platforms, different business models. Each iteration taught us something valuable, but the underlying principle never changed.

We don't just believe in our company - we believe in each other. That's the glue that has kept our team together through every setback and breakthrough. When the path seemed unclear, when the challenges seemed insurmountable, we had each other.

Today, Promotone is a trust-first campus marketing platform. We partner with student organizations - the most credible voices on campus - to help brands reach real communities through peer-to-peer activations.

We create a triple win: students earn and gain real marketing experience, organizations fund their missions without compromising their values, and brands grow with integrity through authentic connections. This isn't just a business model - it's a new way of thinking about influence and trust.

We're not reinventing the wheel - we're reframing the mechanics behind systems that already exist, turning campus influence into a safe, measurable channel. Our approach respects the existing social dynamics while providing structure and accountability.

Our team is founder-led, product-obsessed, and allergic to hype - anchored by long-term trust between friends who've shipped together through it all. We're building for the long term, not the next round.

We believe marketing should feel like community, not interruption. Every campaign should add value, every partnership should be authentic, and every activation should respect the trust that communities have built over years.

If you're a student organization looking to fund your mission while giving members real experience, or a brand seeking to reach campus communities with integrity, you're our kind of partner. Together, we're proving that trust-based marketing isn't just ethical - it's more effective.

This is just the beginning of our story. The best chapters are yet to be written.